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Until it stops you from moving. CSO knew their future depended on bringing in a new crowd. How do you modernise a beloved institution—while staying in tune with its most loyal fans? ",[68],{"start":69,"end":70,"type":57},51,54,[72],{"client":73},{"id":74,"type":75,"tags":76,"lang":16,"slug":6,"first_publication_date":77,"last_publication_date":78,"uid":6,"link_type":79,"key":80,"isBroken":59},"aB1IvxAAAB8AWfRF","client",[],"2025-05-09T00:13:53+0000","2025-09-08T19:43:01+0000","Document","2e7f27fa-bc8b-4c0d-9f3d-7e28fba33013",[82],{"industry":83},{"id":84,"type":85,"tags":86,"lang":16,"slug":87,"first_publication_date":88,"last_publication_date":89,"uid":90,"link_type":79,"key":91,"isBroken":59},"aB1GxBAAAB8AWfEt","industry",[],"culture--heritage","2025-05-09T00:05:26+0000","2025-09-08T19:25:44+0000","culture-and-heritage","5a20f413-2330-4767-aa79-f024231fb056",[93],{"type":51,"text":94,"spans":95,"direction":58},"Brand Strategy\nBrand Identity\nIllustration\nPhotography\nPrint & Digital\nOOH\nSignage",[],2023,{"link_type":98},"Any",[100,103,106,109],{"type":51,"text":101,"spans":102,"direction":58},"CSO uses its passion for and expertise in music to serve the community by strengthening the lives of the people within it. On stage, this means experiences that move hearts, open minds, and invite new perspectives. Off stage, it means placing our artistry where it matters most: in schools, prisons, hospitals, libraries, aged care facilities, youth environments, and community spaces where music can support wellbeing, confidence, creativity, and belonging.",[],{"type":51,"text":104,"spans":105,"direction":58},"We worked with CSO to develop the brand platform. What evolved was a typographic system inspired by the rhythm of music — short notes, long notes, highs and lows — translated into a bold visual language. The colour palette is limitless; rather, the visual language is inspired by the music, the season, and the artists.",[],{"type":51,"text":107,"spans":108,"direction":58},"Our aim was to elevate the CSO brand from simply a logo in the corner to a main feature. 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Their creative vision has brought fresh energy and life to CSO, while staying true to our roots as an organisation firmly embedded in Ōtautahi Christchurch.",[],{"type":51,"text":117,"spans":118,"direction":58},"They’re an incredible and authentic team to work with, always taking the time to listen, understand our values and our mahi, and think about how we connect with our community.",[],{"type":51,"text":120,"spans":121,"direction":58},"We’re so grateful for our partnership with Choir — we couldn’t imagine a better team to have on our side.\"",[],[123],{"type":51,"text":124,"spans":125,"direction":58},"Hannah Wilson\nGeneral Manager, Commercial & Development",[],[127,141,150,165,178,200,209,271,282,293,304,315,326,338,346,357,368],{"variation":128,"version":129,"items":130,"primary":131,"id":139,"slice_type":140,"slice_label":26},"default","initial",[],{"image":132,"caption":138,"bottom_margin":59},{"dimensions":133,"alt":134,"copyright":26,"url":135,"id":136,"edit":137},{"width":23,"height":41},"Christchurch Symphony Orchestra logo in off-white on a dark purple background.","https://images.prismic.io/choirnz/aaHQFsFoBIGEg751_Choir-CSO-logo-hero.avif?auto=format,compress","aaHQFsFoBIGEg751",{"x":30,"y":30,"zoom":31,"background":32},[],"large_media$425647b5-2fa4-4577-82ab-8e0ac2f4be53","large_media",{"variation":128,"version":129,"items":142,"primary":143,"id":149,"slice_type":140,"slice_label":26},[],{"image":144,"caption":147,"bottom_margin":148},{"dimensions":145,"alt":42,"copyright":26,"url":43,"id":44,"edit":146},{"width":23,"height":41},{"x":30,"y":30,"zoom":31,"background":32},[],true,"large_media$127e2a02-e2a2-4d86-8989-a72253636446",{"variation":151,"version":129,"items":152,"primary":153,"id":163,"slice_type":164,"slice_label":26},"video",[],{"image":154,"vimeo_video_link_new":160,"caption":161,"align_media":162,"bottom_margin":59},{"dimensions":155,"alt":156,"copyright":26,"url":157,"id":158,"edit":159},{"width":23,"height":41},"Dark purple background featuring a series of composer and artist names in the CSO brand typeface.","https://images.prismic.io/choirnz/aaIAQ8FoBIGEg8V5_Choir-CSO-composers-in-type.avif?auto=format,compress","aaIAQ8FoBIGEg8V5",{"x":30,"y":30,"zoom":31,"background":32},"https://vimeo.com/1168975598",[],"Align left","medium_media$a9ea6d19-c279-48ab-bbd1-386cec485a8e","medium_media",{"variation":128,"version":129,"items":166,"primary":167,"id":177,"slice_type":164,"slice_label":26},[],{"image":168,"caption":176,"align_media":162,"bottom_margin":148},{"dimensions":169,"alt":172,"copyright":26,"url":173,"id":174,"edit":175},{"width":170,"height":171},2400,1440,"CSO template grid example, displayed as basic lines and boxes with the CSO letterforms in solid colour. 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What timeless looks like in 2026, not 1996.",[],"text_slice$01a6d429-cf2a-4156-8330-0e62cfe958b8","text_slice",{"variation":128,"version":129,"items":210,"primary":211,"id":269,"slice_type":270,"slice_label":26},[],{"images":212,"bottom_margin":148,"align_gallery":162},[213,220,227,234,241,248,255,262],{"image":214},{"dimensions":215,"alt":216,"copyright":26,"url":217,"id":218,"edit":219},{"width":23,"height":41},"Hands hold the CSO Season 2025 brochure with cover displayed, featuring an abstract geometric illustration and a large CSO logo.","https://images.prismic.io/choirnz/aaJqxsFoBIGEg8sJ_Choir-CSO-2025-brochure-cover.avif?auto=format,compress","aaJqxsFoBIGEg8sJ",{"x":30,"y":30,"zoom":31,"background":32},{"image":221},{"dimensions":222,"alt":223,"copyright":26,"url":224,"id":225,"edit":226},{"width":23,"height":41},"Interior spread (pp. 60–61) with a dark brown background and large flowing type reading “Puoro mā te katoa, Music for 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movement.","https://images.prismic.io/choirnz/aaT8-8FoBIGEg9rw_Choir-CSO-2025-brochure-interior-spread-9.avif?auto=format,compress","aaT8-8FoBIGEg9rw",{"x":30,"y":30,"zoom":31,"background":32},{"image":256},{"dimensions":257,"alt":258,"copyright":26,"url":259,"id":260,"edit":261},{"width":23,"height":41},"Interior spread (pp. 30–31) for “Cowan, Bruch & Price,” with generous white space and two dark-brown monotone images.","https://images.prismic.io/choirnz/aaT8-sFoBIGEg9rv_Choir-CSO-2025-brochure-interior-spread-8.avif?auto=format,compress","aaT8-sFoBIGEg9rv",{"x":30,"y":30,"zoom":31,"background":32},{"image":263},{"dimensions":264,"alt":265,"copyright":26,"url":266,"id":267,"edit":268},{"width":23,"height":41},"Interior spread (pp. 80–81) with a full-page, abstract and geometric illustration in green–blue gradients on the left, and a clean, structured booking form on the right.","https://images.prismic.io/choirnz/aaT8-8FoBIGEg9rx_Choir-CSO-2025-brochure-interior-spread-10.avif?auto=format,compress","aaT8-8FoBIGEg9rx",{"x":30,"y":30,"zoom":31,"background":32},"medium_gallery$ad4ecae2-8bfb-48dd-9f12-5a2800e9eb65","medium_gallery",{"variation":128,"version":129,"items":272,"primary":273,"id":281,"slice_type":140,"slice_label":26},[],{"image":274,"caption":280,"bottom_margin":59},{"dimensions":275,"alt":276,"copyright":26,"url":277,"id":278,"edit":279},{"width":23,"height":41},"Bollard on Oxford Terrace in Ōtautahi Christchurch, positioned along the tram line, displaying a tall-format CSO Masterworks concert poster in vibrant blue and 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lighting.","https://images.prismic.io/choirnz/aaHbWsFoBIGEg8Fd_Choir-CSO-Event-Photography-Dean-Mackenzie-1.avif?auto=format,compress","aaHbWsFoBIGEg8Fd",{"x":30,"y":30,"zoom":31,"background":32},[],"medium_media$878acf47-c4e4-4c47-bbaa-2ebcb7cef618",{"variation":128,"version":129,"items":327,"primary":328,"id":336,"slice_type":337,"slice_label":26},[],{"image":329,"caption":335,"align_image":196,"margin_bottom":148},{"dimensions":330,"alt":331,"copyright":26,"url":332,"id":333,"edit":334},{"width":191,"height":183},"Tall digital screen inside the Christchurch Town Hall displaying a blue, rainbow-toned CSO creative, surrounded by a waiting 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