We’re a group of thinkers and doers with over 35 years on the charts, proudly based in Ōtautahi, Christchurch. We’re not the biggest. We’re not the loudest. But when we sing, brands get heard.
(1) Choir is built differently. We don’t add voices just to fill a room. Every job gets exactly who it needs. Nobody more, nobody less. (2) Your brand isn’t like anyone else’s. Neither is our approach. (3) We keep things lean and direct. You pay for thinking and execution, not process and bums on seats. (4) Working in harmony. Because there are certain things for which life’s just too short.
Market Research & Consumer Insights. Competitive Positioning. Brand Architecture. Go-to-Market & Business Growth Strategies.
Naming. Brand Strategy. Design & Visual Identity. Verbal Identity. Packaging. Wayfinding.
Advertising, Film, Photography & Sound. Digital Content. Tactical & Brand Campaigns. Web Strategy & Execution.
Our team is more than a line-up of job titles. It's a collection of interesting people who (along with some formidable skills) bring something unexpected to the table.









