Touchprint
Merging two print companies under one name was the easy part. Defining what made Touchprint different? That’s where the real work began.
Sitting between tech-driven giants and old-school print shops, Touchprint had the best of both worlds: high-end digital capability with hands-on craftsmanship. We built a brand that reflected this duality — grounded in ‘All the Possibilities of Print and Data.’
The identity was as striking as their work. A fluid, ink-inspired visual system symbolised transformation, while a contemporary colour palette broke away from the tired CMYK spectrum. The logo, designed to mimic data flow, reinforced Touchprint’s role as a bridge between print and digital innovation.
Since the rebrand, customer retention has jumped significantly, and Touchprint is now the go-to for clients seeking print solutions that push boundaries.
Working with Choir was like switching from black and white to full colour. We came to them with the challenge of merging two businesses, each with very different brands and histories, and they somehow turned that into a unified story that actually feels like us.
They created artwork that was not only beautiful but genuinely distinctive, helping us carve out a unique position in a hyper-competitive market, but they also gave us a clear strategy in where we want to head and how we position ourself for success.
Smart, sharp, and just the right amount of creative mischief — exactly what you want in a creative agency. I would highly recommend Deb and the team to anyone."
Guy Phillips
Chief Executive Officer
Touchprint sits in the sweet spot between old-school craft and tech-driven scale. We built the brand to hold that duality—hands-on expertise and data-led capability, working as one.
